Super Bowl ad winners and losers

first_img AP, Posted: February 4, 2019 February 4, 2019 Super Bowl ad winners and losers AP 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek  . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsNEW YORK (AP) — This year some of the Super Bowl ads that grabbed the greatest buzz were surprises, like Bud Light’s “Game of Thrones” teaser. Other crowd-pleasers focused on humor, like Amazon’s take on celebrity product testers.While the New England Patriots bested the L.A. Rams on Sunday in Atlanta during Super Bowl 53, brands were also winning and losing off the field. Some spots, like Google’s ad about its translation service, charmed many viewers. But others like Mint Mobile’s ad about “chunky milk” fell flat.San Diego Advertising Executive Kathy Cunningham stopped by Good Morning San Diego to discuss the hottest trending Super Bowl ads.BESTAmazonThe Amazon ad was an early crowd pleaser when it was released well ahead of the game. Harrison Ford, Forest Whitaker and other celebrities test out rejected Amazon products that feature its Alexa digital assistant, such as a talking electric toothbrush and a dog collar.Bud LightBud Light’s crossover with Game of Thrones was a hit because it came as such a surprise. What started out as the “Bud Knight” in a jousting tournament morphs into a promo for the next “Game of Thrones” season.“It was somewhat confusing at first,” said Mark DiMassimo, chief of ad agency DiMassimo Goldstein. “But it was super engaging and fun and surprising.”Stella ArtoisTo tout its partnership with Water.org, which helps provide clean water to the developing world, the beer maker shows two 1990s icons giving up their signature drinks for a philanthropy-supporting brew. “The Dude” — a Jeff Bridges character from “The Big Lebowski” —forgoes his White Russian, while Sarah Jessica Parker’s Carrie Bradshaw from “Sex and the City” eschews her cosmopolitan. The 1990s nostalgia was a hit with viewers.HuluHulu kicked off the evening’s surprises during the first break with an ad that started out like Ronald Reagan’s 1984 campaign ad “Morning in America.” But it was soon revealed to be a teaser for the next season of “The Handmaid’s Tale.” ”Wake up America, morning’s over,” a voiceover stated.“It was a great misdirect and great placement,” DiMassimo said.GoogleAn ad promoting its Google Translate service pointed out that although “words can hurt and sometimes divide,” the most translated words in the world are “How are you,” ”Thank you” and “I love you.”Kim Whitler, marketing professor at the University of Virginia, said the ad was an example of how the night’s “most powerful ads focused on unity, positivity and commonality.”MicrosoftAnother heart-tugger was Microsoft’s ad showing a disabled child talking excitedly about the fun he had using an adaptive Xbox controller designed for players with mobility limitations.“It combined true emotion, great storytelling, and relevant product innovation with an insight about their category (gaming) as a great equalizer,” DiMassimo said.WORSTMint MobileThe wireless provider was trying to stand out from larger rivals Verizon, T-Mobile and Sprint. But the “gross-out” route may not have been the way to do it.The ad compares Mint Mobile’s $20-a-month wireless plan with “chunky milk,” then it shows a fake ad with a family drinking the unappetizing beverage. A mint-colored cartoon fox says the milk is “not right,” but Mint Mobile’s plan “is right.”“The ad could be confusing. People might just remember that Mint’s pricing is ‘not right,’” said Northwestern University marketing professor Tim Calkins.Turkish AirlinesTurkish Airlines created a trailer for a six-minute short directed by Ridley Scott, known for directing Apple’s iconic “1984” ad. It was the storied director’s first return to the Super Bowl in decades. But some viewers took to Twitter to express confusion over what exactly the ad was trying to promote. Categories: Good Morning San Diego, Local San Diego News, National & International News FacebookTwitterlast_img read more

CPM BJP Congress hold rally together in Nadia

first_imgKolkata: The allegations made by Trinamool Congress supremo Mamata Banerjee that Congress, CPI-M and BJP are fighting the three tier Panchayat election holding each other’s hands when a rally comprising the members of these parties was taken out in Nadia on Saturday.The rally which was taken out at Gangnapur gram panchayat area in Nadia was led by Rama Biswas, CPI-M MLA and state committee member of the party. She was the former Sabhadhipati of Nadia district. The candidates of all the three parties took part in the rally and urged people to vote for them. It may be mentioned that Mamata Banerjee have made this allegation over and again and criticised CPI-M for failing to stop the flight of its cadres of BJP. Sixty thousand cadres in Bengal have not renewed their membership and a significant number of these floating party workers have joined BJP. Also Read – Heavy rain hits traffic, flightsThe Panchayat election has witnessed an unprecedented number of Independent candidates. A total of 16,880 candidates are contesting in the Panchayat election. This is more than the number of candidates filed by Congress. Party of Democratic Socialism (PDS), CPI-ML (Liberation) and SUCI have filed their nominees as Independent candidates. Their collective strength will be around 880. The remaining 16,000 candidates are all members of various political parties. They are contesting the election without a party symbol. Political analysts said in many areas BJP is not contesting in its official symbol and has nominated an Independent candidate. CPI-M and Congress have towed this line. In Gram Panchayat, where the number of voters is less and every vote matters, fielding an independent candidate will put pressure on the ruling party.last_img read more