UBS signs deal to be a Formula One sponsor

first_img UBS signs deal to be a Formula One sponsor FORMULA One signed up Swiss bank UBS as a global partner yesterday in a deal the sport will hope marks a turnaround after the exit of several other financial institutions due to the economic crisis.No financial details were given for a deal that will be presented formally at next month’s Singapore Grand Prix.However Williams chairman Adam Parr, whose own team are losing bailed-out Royal Bank of Scotland as a major sponsor at the end of the year, said the real importance of the deal was the message it sent.“This is a very significant announcement, regardless of the size of the sponsorship,” he said. Parr added: “The fact that another major bank is looking to Formula One as its primary global marketing platform is very positive.”UBS said it would use its sponsorship both for brand building in key regions and for hospitality for its “ultra-high net-worth clients”. More From Our Partners Police Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgI blew off Adam Sandler 22 years ago — and it’s my biggest regretnypost.comNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgBiden received funds from top Russia lobbyist before Nord Stream 2 giveawaynypost.comRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comKiller drone ‘hunted down a human target’ without being told tonypost.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little KCS-content whatsapp Monday 23 August 2010 7:50 pm Share whatsapp Show Comments ▼ Tags: NULLlast_img read more