Best practices: Paid Facebook advertising

first_img 22SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Five years ago, the question was “Should we be on Facebook?” Times change. Last year, the question was “What do we do with Facebook?” In 2016, the question is “How much should we spend on Facebook?”If your only social plan relies on re-posting articles’ quick quips about your loans, I’m willing to bet the views you’re received (amount of times Facebook is placing that in your fans newsfeeds) is pretty low. Today, Facebook is virtually a pay-to-play medium. So, if you’re going to allocate your precious marketing dollars to the man behind the curtain (also known as Mark Zuckerberg), how can you make the most of your dollars?More than 80% of worldwide marketers use Facebook advertising as part of their merchandising. Per results from the latest annual Digital Marketer report from Experian Marketing Services, respondents are most commonly using their followers list (54%) and Facebook’s demographic/interest data (51%) to build their audience targets. Almost half are also uploading their email subscriber lists (48%) and using email behavioral data (44%) to specify their target market.Email subscriber lists have been the most effective for our clients. Instead of a generic message to all of our fans, we can segment lists much like we do for an email list (members who fit X demographic but don’t have a loan, for example) to best narrow who is seeing our ad. Then we hone the message specifically to their interests and needs. continue reading »last_img

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