Should you lie in your marketing?

first_img 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Recently customer service expert Shep Hyken posted a blog sharing his experience about “lies” at a restaurant. “A lie will come back to you in only negative ways. Being labeled a liar is not what you want to be known for. You won’t find people saying he or she is a good person and a wonderful liar” Hyken says in his blog. All true. He also share’s six reasons you shouldn’t lie to your customers:It’s embarrassing.You lose credibility and trust with the customer.It can give you a bad reputation as an individual.It can reflect poorly on your company’s reputation.Unless you own the company, it could cost you your job.And finally, the customer may leave and never come back. continue reading »last_img


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