As revealed last week by The Daily Telegraph, she is also considering curbs on automated profiling of children and marketing, product placement and adverts targeted at them.Under the consultation launched today, it is also likely the firms will have to ensure children have the highest safety settings as default for privacy and geo-locators. Terms and conditions will have to be clear and understandable.Parents and children will be specifically consulted on the proposed code to ensure children experience online is appropriate to their age.When children can master a tablet before they learn to ride a bike and when kids as young as 13 can sign up for social media accounts, then the websites and apps they use must be designed with consideration of children’s rights and needs built in.Protect yourself and your family. Find out more about our Duty of Care campaign to regulate social media Social media firms are failing to detect gang videos because they don’t understand youth lingo, the head of the UK’s biggest children’s charity has said.Almost 80% of Barnardo’s frontline staff reported that platforms like YouTube were being used to coerce, control or manipulate children as young as eight for drug running, knife attacks and sex trafficking.A third of its senior staff said such criminal exploitation was rising with just 1% saying it was decreasing, according to the survey of 224 managers responsible for 370 services across the UK.Barnardo’s chief executive Javed Khan told The Daily Telegraph that of particular concern was the way gangs often used coded language to communicate which was difficult to pick up by the social media firms’ algorithms, particularly as it changed rapidly.He said social media firms were not doing enough to protect vulnerable children, citing “baiting the skets”, one current coded term to describe the way social media is used to destroy a young person’s self-esteem or coerce a young girl into joining a gang. Another was “plugging”, one of the most shocking practices of the gangs, where a young boy or girl is forced to carry drugs inside their body with the risk that if caught by a rival gang the drugs are forced out by hand. “Gangs are using social media such as YouTube to goad and disrespect members of rival gangs and inciting violence. They are playing out their warfare on social media, not just on the streets,” said Mr Khan, an expert in gangs who previously led London’s Serious Youth Violence Board.“But the videos are much more sophisticated than just waving a blade around; with many, if the context to a video is not clear it may appear to simply be a music video but is actually publicly goading another gang.“This is dangerous because algorithms, social media companies, trusted flaggers or the police may not be aware of the context and may not flag the content up.“Rival gangs are also antagonising each other by filming themselves on their rivals ‘territory’. The videos in this case do not have to be violent to create tension; just by showing disrespect by being on the other gang’s patch can have a big effect.” He added: “Tech companies are simply not doing enough to protect vulnerable children and need to take action now to ensure dangerous or inflammatory content is removed.”Other words, largely drawn from Jamaican Patois, include skengs (guns), borras (knives), nittys (drug addicts) neeks (drug dealers), lurk (to go into the darkness), live corn (ammunition), crash corn (to bust or shoot your gun), hooters (shooters), dumpies (shotguns) spinners (revolvers) and eastmen (east Londoners), northmen or southmen. Barnardo’s said they also knew the line for prosecution, knowing a hilt of a knife could be shown but not a blade. Martin Hewitt, assistant commissioner of the Metropolitan Police, said the force had identified 1,400 gang videos that officers were using for intelligence, prosecutions or had been taken down.He said they ranged from videos glamorising violence to direct threats that had led to murders, in effect “revving up” the violence and anger of gangs.“What previously would have been a conflict between one gang and another that would have found its way through word of mouth to various things can now very quickly become amplified as it moves across the various platforms,” Mr Hewitt said.Sheldon Thomas, chief executive of Gangsline, a consultancy that trains professionals to understand gang mentality, said social media had helped extend recruitment into middle class homes in suburban towns such as Chelmsford where he knew of 11-year olds dealing drugs.It was wrong, he said, to suggest they had better parenting but were lured into gang culture because their parents “do not engage with them.” “These kids go on to their phones and look at YouTube videos…and are brought into the culture of gangs through the videos,” he said.“The principal of one school [in Chelmsford] told me that 70% of the white kids thought they were black because of the music they were listening to.” It comes as social media companies face a crackdown on the “addictive” tactics they use to keep children online including auto-play videos and night-time notifications under plans unveiled today (Wed) by the information commissioner Elizabeth Denham. 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